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Search Engine Optimization

We can help your website show up where it matters and bring in more traffic without the need to pay for advertisements

8.5 Billion
Daily Google searches happen
75%
Of users never click past the first page
28%
Of all Google clicks go to the very first result.

What is SEO?

And why is it important for you

SEO, search engine optimization, is how people find you and your content online when they're searching for what you offer. Not through ads or social media, but through someone searching a topic and landing on your site because you had the answer they needed.

Done well, it isn't about tricks or keyword stuffing. It's about a well-built site, content that answers real questions, and a structure that search engines can read and make sense of.

SEO is one of the highest-return investments you can make. It gets your content in front of people who are already looking, before they find someone else offering the same thing.

Search Has Changed

Is your website keeping up?

Search used to be simple. You would type a question, get a list of links, and click through to find your answer. Traffic came from rankings, rankings came from keywords, and the goal was to get people to your page.

Now AI tools like Google's AI Overviews, ChatGPT, and Perplexity answer questions directly in the results. No clicking onto a site required. And that changes everything about how visibility works

Ranking well still matters, but it's no longer enough on its own. AI tools pull from sites that are structured clearly and easy to read. That means clean markup, plain language, and schema that tells AI exactly what your content is about. Getting those right helps your content gets cited, linked, and displayed directly in AI Overviews and AI-generated answers.

60 %

Of all Google searches now end without a single click to any website.

2.8x

More clicks are earned by websites that get actively quoted inside an AI summary.

What We Can Do for You

Here's our approach to SEO and what we offer to help improve your visibility, piece by piece.

Why Choose Us?

Explain experience in it, ties to accessibility improving it and us being good there etc, ask K or F for ideas for this

We're Accessibility Experts

Accessibility and SEO Are More Connected Than You Think. Clean heading structure, descriptive alt text, semantic HTML, these are accessibility fundamentals. They're also exactly what search engines look for. We've been building accessible sites for years, which means good SEO isn't an extra step for us. It's already how we work.

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Frequently Asked Questions

Let's Get Started

SEO is changing and now is the perfect time to get ahead and bring attention to your website.

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