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Case Study: Canadian Women & Sport

Website: https://womenandsport.ca/

Industry: Non-profit/ Gender Equity/ Sport Advocacy

Region: Ontario, Canada

Project Type: Website Redesign & Accessibility Optimization

The Challenge

Canadian Women & Sport (CWS) needed a website that truly reflects their mission: promoting gender equity, inclusivity, and participation in Canadian sports.

Their previous site limited engagement for diverse users, including those with accessibility needs, and didn’t fully support partnership-building, tailored resources, or online donations.

Their goals included:

  • Expanding engagement opportunities for Canadians of all abilities
  • Promoting gender equity through partnerships with sports organizations
  • Provideing tailored resources for different audiences
  • Streamlining donations and financial contributions
  • Delivering an accessible, bilingual, and user-friendly experience

The existing website didn’t fully support these ambitions. To connect with Canadians effectively, the platform needed to be accessible, user-friendly, and welcoming to all visitors.

Our Approach

At HEY NOVA, we brought together our expertise in empathy-driven design, accessibility, and non-profit digital strategy to craft a solution centered on people first.

  1. Accessibility & Inclusivity by Design

    • Human-first design approach ensures every user can navigate and engage
    • Ensured compliance with accessibility standards
    • Bilingual English and French site for all Canadian audiences

  2. Strategic UX & Engagement

    • UX and usability testing to ensure intuitive, enjoyable interactions
    • Streamlined navigation and clear information architecture
    • Highlighted partnerships and impact stories
    • Integrated clear calls-to-action for donations and engagement

  3. Seamless Development & Integration

    • Fully responsive design for desktop and mobile
    • Reusable component-based CMS structure in Prismic
    • Integration with Salesforce, Mailchimp, social media, and analytics
    • eCommerce and donation strategy to support fundraising goals

  4. Strategic Content

    • Tailored resources for sports organizations and other key audiences
    • Emphasized financial contributions and streamlined donation process
    • Highlighted CWS’s initiatives and successes in gender equity

  5. Partnership & Impact Focus

    • Designed tools and pages to foster collaboration with sports organizations
    • Presented opportunities for Canadians to engage meaningfully with CWS
    • Built a flexible, scalable framework for ongoing growth

The Outcome

The new CWS website is now a central hub for accessibility, inclusivity, and engagement:

Accessibility & Inclusivity

  • Fully keyboard navigable and screen reader-friendly
  • Meets AODA and WCAG compliance standards
  • Supports all users, including those with cognitive or physical disabilities

Engagement & Impact

  • Enhanced user experience encourages deeper engagement with content and resources
  • Simplified donation process improves fundraising potential
  • Tailored resources and partnership tools promote gender equity across Canadian sports

Operational Excellence

  • Bilingual content management and training for the CWS team
  • Reusable components for faster updates and scalable growth
  • Analytics and reporting to measure ongoing impact

Why It Matters

For CWS, accessibility and inclusivity are not just technical requirements—they are core to their mission. By combining digital expertise with empathy and compassion, HEY NOVA delivered a website that aligns with CWS’s strategic plan while maximizing engagement and impact.

At Hey Nova, We Design Experiences for Everyone.

Hey Nova designs experiences for everyone. As a women-led digital services agency, we prioritize empathy, inclusivity, and real-life user perspectives over mere statistics.

We operate remotely to:

  • Minimize our carbon footprint
  • Expand tech jobs beyond major cities
  • Support flexible schedules for neurodivergent team members, parents, and caregivers
  • Foster a mental health–first workplace

Our goal? Combine diverse perspectives and specializations to create digital tools that make a meaningful impact.

Ready to Build an Accessible, Inclusive, and Engaging Website?

If your organization wants a digital platform that welcomes everyone, drives engagement, and amplifies impact, Hey Nova can help.

Let’s build something inclusive, sustainable, and conversion-ready.